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Superga Rebrand

A flexible rebrand for Superga that stems from a completely reimagined logo. This new look intersects laid back comfort with elevated style to allow the brand to continue to reach a wide audience while adding a level of sophistication that is gentle and timeless.

Corporate Identity
Winter 2021

Skills—
Photoshop
InDesign
Illustrator
Figma

Brand Guidelines

If I were to revisit this project I would love to take my own photographs of individuals in Superga sneakers to diversify the advertising. It is extremely important (in all brands) that the consumers are represented—fashion should be inclusive and accessible.

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